Then learn how to show colleges “Demonstrated Interest”.
I originally published this article in February of 2017, but considering how crazy the college admission results of the class of 2018 turned out for many students applying to the every-increasingly selective colleges (the Top 50 in the infamous US News & World Report Rankings), the information (slightly updated) warrants a reposting. Regardless of what school a student is applying to, understanding how colleges track a student’s behavior is important.
Students need to approach the college process understanding that every interaction with a college may be tracked and given points towards their admission decision. In fact, a 2013 report from the IECA (Independent Educational Consultant Association) reported that Demonstrated Interest and Early Applications can result in the equivalent of a 100 Point increase on the SATs and an extra .25 increase in a student’s GPA. It has become increasingly important for students “on the bubble” of being admitted or denied. It can even be important when you are an over-qualified applicant. Without documenting your interaction with the college or the admission officer, the college will not know or remember you; and they will likely choose a similarly qualified, or even slightly less qualified student that has demonstrated interest, over you.
What is ‘demonstrated interest?’
Demonstrated interest is showing a college that you are sincerely interested in coming to their school. Colleges quantify specific, favorable behaviors undertaken by potential students. This record of your interest is tracked and logged into your file as soon as you begin communicating with a college. According to the NACAC (National Association of College Admissions Counseling) 2014 Factors In the Admissions Decision Report, a total of 50.2% of all colleges consider Demonstrated Interest of Moderate Importance (33.3%) to Considerable Importance (16.9%), up from only 7% In 2003.
Why is demonstrated interest so important? Continue reading